Friends of The Observer,
Until now, we at The Observer relied on the shallow pockets of advertisers and the limited funding from Fordham University’s Student Activities Budget Committee to pay for our investments in modern digital video cameras and microphones. Despite the many generous contributions from Observer alumni, we are still quite a ways away from being able to afford all the gadgets necessary to make The Observer the shining example of online journalism that we know it can become. We have the human talent! Just look at all the great content on fordhamobserver.com we made this year with the little resources we have! Imagine what we could do with a couple more cameras and a better video editing suite.The donation process is quite simple and entirely online. Please go to www.fordham.edu if you select the Alumni tab and then Gifts to Fordham. From there, click on Ways to GIve, and follow that to Make a Gift, which takes you to the above link. Once there, under Fund Selection, click University-Wide Initiatives and select Fordham College at Lincoln Center from the drop-down menu, and then select Observer from the drop-down menu next to that. Finally, fill out the dollar amount and the rest of your information. If you have any problems, the number to call is (212) 636-6550.So we ask you to please donate as much as you feel comfortable with to help us reach our full potential. We greatly appreciate every investment in what has become a very big part of our college experience, and you will be able to see the fruits of your contributions when we start up again next year.
Thank you for your continued support,
The Observer Editorial Board, 2012-2013